The Kentwood Company chooses Blue Fire Group for Strategic Web Marketing Systems

Released on = February 27, 2006, 2:40 pm

Press Release Author = Blue Fire Group

Industry = Real Estate

Press Release Summary = Denver's Blue Fire Group has been chosen by The Kentwood
Company as their main provider of online marketing technology and systems.

Press Release Body = Blue Fire Group (www.BlueFireGroup.com) has been selected by
The Kentwood Company to provide My Buying BuddyT as a strategic company-wide system
for web based lead generation and incubation. Blue Fire Group will also develop a
new custom web marketing system for Kentwood's existing highly innovative online
listing presentations.

This decision by Kentwood represents a significant endorsement of Blue Fire Group's
lead generation and web marketing solutions, which have already been experienced by
many Realtors across the Colorado region.

Richard Pruitt, Director of Marketing and Advertising for Kentwood said, "Our vision
is to continue to provide marketing leadership for our Brokers and set the standard
for the industry and today this means maintaining a superior strategy for marketing
on the Internet. The marketing solutions and technology from Blue Fire group will
allow us to take on an even stronger position of leadership."

The new systems will allow Kentwood to enhance their already successful and
exclusive KentwoodHometours.com online presentations with an even more sophisticated
web showcase; and with My Buying BuddyT, provide lead generation and customer
relationship management systems including lead management and lead incubation for
the whole of Kentwood Company's broker associates.

"The Internet now allows the real estate industry to offer services and build
relationships with home buying consumers in a radically new way", commented Paul
Eastwood, President of Blue Fire Group. "The investment in our systems will allow
Kentwood to enhance their existing innovative custom online presentations and
marketing techniques with these new opportunities, and be able to generate manage
and incubate sales leads centrally, and ultimately distribute qualified leads to
Broker Associates."

My Buying BuddyT (www.mybuyingbuddy.com) is a high-value, self-service home search
tool for consumers which offers higher levels of automation and valuable services
for registered users. Realtors are supported with an easy to use customer
relationship management system (CRM) for managing, incubating and closing leads in a
single, team or office environment.

About the Blue Fire Group

Blue Fire Group Inc. is a Denver based company dedicated to providing the real
estate industry with innovative marketing solutions using Internet based technology.

About The Kentwood Company

Kentwood (www.Kentwoodco.com) is the dominant brokerage of its size in the country.
Since 1991, the company has ranked number one nationally in average broker sales,
achieving a U.S. Real Estate industry average high for residential sales of
$14,583,150 in the DTC office in 2004. Kentwood's exclusive Online Presentations are
web sites of listings that are individually designed and created to clearly
illustrate the values and character of our homes. These multi-page stories offer
comprehensive coverage, giving our sellers a vital competitive edge in the Denver
real estate marketplace.



Web Site = http://www.BlueFireGroup.com

Contact Details = Paul Eastwood
303 346 3037
info@BlueFireGroup.com
http://www.BlueFireGroup.com

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